Kpis provide benchmarks to evaluate
For example, I am not one to sign up for a subscription for a product (even one I use frequently) because as a wary buyer who keeps a list of my subscriptions so I don’t forget any, I don’t add to that list easily. However, when stocking up on my shampoo and conditioner on Kerastase, they gave me an offer that even a wary buyer like myself did not refuse:If I signed up for their auto-replenish option that sends me products every x number of months, I get 10% off.This is a good deal for me (I save) and a good deal for them- a better chance uae datasetof ensuring my loyalty to the brand in an industry that has customers constantly trying new products. Variety-Seeking Buying BehaviorLow-involvement purchases with significant perceived differences between brands. Companies like Ruffles or Oreo regularly introduce new, often unusual flavors to cater to consumers who enjoy trying new things even though snack foods are a low-involvement purchase.
All of the above examples feature companies that understand how buyers approach their products and how to position them. But how do they get to that point?Buyer Behavior in PracticeIn the introduction, we described buyer behavior in the most literal of terms: How consumers act when they are making a purchase. What does it look like in action?Meet Lucy.
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