Best practices selected by Google that violate Google SEO guidelines
It is often thought that search engine companies are at loggerheads with SEO companies. This is because SEO agencies find loopholes in search engine algorithms and exploit them to increase search rankings, and search engine companies seem to attack and defend each other by blocking or discovering loopholes and imposing penalties. This perception was correct 10 years ago, but it is wrong now. SEO companies mainly play the role of faithfully providing guidance provided by search engines rather than finding loopholes in search engine algorithms, and search engine companies provide more information to these SEO companies, learning from each other and cultivating the search ecosystem.During SEO conferences, search engine companies such as Google and Bing provide sponsorship and present sessions, and SEO agencies and search engine companies actually interact a lot. Since last year, Naver has also visited domestic SEO companies in person to explainSpecial Datachanges in Naver's search engine and listen to the voices of customers that SEO companies are meeting. Exchanges between search engine companies and search engine optimization companies are gradually increasing in Korea. SEO best practices selected by Black Hat and Google This change is partly because search engines are becoming smarter and it is difficult for techniques such as black hats to be used anymore, but basically, the search ecosystem is deteriorating due to so-called fraudulent methods or black hats by SEO agencies, search engine companies, and so-called black hats, which prevents people from searching.
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This is also because I don't want to end up not using it anymore. When search engines take on the role of helping search users find the information they want, and when there is an SEO company that guides how to effectively produce the information search users want and deliver it to the search engine, users use the search engine more and get the information they want. You can find information quickly. The quality guidelines presented by Google specifically provide guidance on techniques that are prohibited from being used, and warn that using prohibited techniques may result in pages or sites being omitted from search results or direct action being taken against the site. .
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