How to handle multiple locations
Schema, including NAP+W schema and review schema. See schema.org for LocalBusiness (scroll down to the bottom for more specific business categories) and Review. How to handle multiple locations If you’re lucky enough to expand your business to multiple locations, you need a strategy for handling location pages. For this, you must create a “Locations” section on the site where each location will have a corresponding webpage. Here’s how StoragePost.handles it on the homepage: When you click through, you are DB to Data brought to a main location landing page, where you can click on states or individual locations: Multiple locations Choosing a Bronx location brings you to that specific location page: Specific location page You must ensure that the content is unique to each page, using some of the tips outlined earlier in this article on creating content for location pages.
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Dig deeper: Optimizing local landing pages for search: 8 best practices Boost your local visibility by nailing down these elements While location pages might seem like one of those less-important webpages on your site, nothing could be further from the truth. Location pages provide useful information to website visitors and customers and improve your website’s relevancy with search engines. Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective.
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