Periodically refresh your content
Just because your page isn’t showing up in Discover now doesn’t mean it never will. Here’s an article that we first published in 2017 that never received a Discover click until we rewrote and republished it: 18 republish discover Naturally, we didn’t update the article just to get Discover clicks. We updated it to try to improve its rankings and organic traffic from “regular” search results. The clicks from Discover were just a nice bonus. Republishing content is one of our favorite growth tactics. According to Content Explorer, we’ve updated 60 pages in the last 12 months: 19 republished content explorer All of this is not just our experience. John and Suganthan confirm that often refreshing evergreen content works well for them too. 10.Embed your YouTube videos into articles YouTube videos can be seen quite often in indian phone number Discover feeds: 20 youtube discover If you embed them into your content, there’s a chance that the videos will show up in Discover on their own and even outperform the content itself. And as Kevin points out, you don’t even need to use schema markup. We have some articles that got only a few hundred clicks, but their embedded videos got thousands. We cover some of our topics in both video and written form so repurposing your content seems like a good tactic to boost traffic from Discover. 21 video clicks Just keep in mind that video clicks don’t go to your website but to YouTube instead. 11.
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Try Web Stories Formerly known as AMP stories, these are Google’s take on the stories we know from Instagram and other social networks. Google recently announced that they started supporting Web Stories in the Discover feed. If this type of content is something worth your time, try it out. At the time of writing, it’s only available for English content in the US. Kevin confirmed that they tried experimenting with these Web Stories, and they indeed got featured in Discover. Final thoughts You can leverage Google Discover traffic regardless of your business. It won’t be a priority unless you have a news website, but the optimization tips are likely nothing you wouldn’t do in your everyday SEO work anyway.
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