Chrome cookies are deleted

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They must respond to how they collect user information to target advertisers in their paid campaigns. In this context, the search engine giant has announced that it will not create or use alternative tools to track web browsing traffic once existing . Instead, it will mutate the cookies to the FLoC technology that it is testing as an alternative, and for now, it is providing a promising outlook according to the company.


FLoC proposes that the browser gradually learns about the user's preferences and activities, associating in real time which cohort or segment the user belongs to according to their digital practices, and that this is the information that advert Cameroon Phone Number List isers use to continue segmenting and targeting your advertising. However, Google has already announced that FLoC will not form cohorts based on historical browsing, but will instead be calculated weekly, using data from the last seven days. This shows that they will not be useful as long-term identifiers for advertisers, but they will be powerful in showing the evolution of user behavior in the long term. The latest news Google made the technical document available to users where the guidelines for this technology can be seen through tests with simulators.



In a statement in early March, the company said: “We expect to begin testing FLoC-based cohorts with advertisers in Google Ads in the second quarter of ” This implies that the alternative to cookies is beginning to become a reality. The new version of Chrome already incorporates this technology and from now on the tests will begin to be carried out with real information. A small portion of Chrome users (probably millions of people), who already have this version, will be (or have been) assigned to test FLoC. Google offices Is this cookie plan to FLoC going to work? The truth is that we will not know until Google puts this technology into practice % and all the voices involved are heard based on this new experience. However, many specialists who defend user privacy are already beginning to doubt its effectiveness and are announcing new privacy problems .