It has become fashionable to blog share guides or create podcasts. Unfortunately the generated content did not always correspond to what users were actually looking for and what terms they entered into their browsers. Meanwhile the lack of highpotential keywords negatively affects the website's position in the search engine. Creating content without taking into account SEO principles is called Content Gap. How to prevent this? quote: content gap is translated as the gap between the content on the website and Google results Content Gap example In order to precisely illustrate the above issue it is best to use an example.
For the purposes of this article I will provide a description of a company selling gas and electric cookers. The organization is managed by an entrepreneur aware of how important content is . It commissions the creation of guides sponsored articles Hit Post and ebooks related to cooking service and operation of the offered products. Unfortunately although he devotes a significant part of his budget to online promotion his actions do not bring the expected results. This entrepreneur faces many difficulties including: regarding low user flow. He is also worried that the competition which does not boast such a developed portfolio has many more customers.
How to deal with this? Maybe the Content Gap is the problem. How does it look in practice? Below is an example: In the content published by his company the phrase gas stove constantly appears without any additional terms. Meanwhile there are still many important phrases such as: gas stove with an electric oven gas stove with an oven gas stove with a gas oven . Failure to use them results in the fact that people entering such expressions into an Internet search engine may not reach the entrepreneur's website. This in turn translates into fewer sales inquiries. Example phrases collected based on the Google Ads keyword planner.
發表於 2024-3-13 13:08:37
