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Important: This does not mean that this page will appear among the first results! The difference between indexing and positioning We have seen that indexing is a process, or rather a set of actions, which are carried out by the search engine with the aim of inserting a site into the vast set that includes all the sites known to Google ( indexed sites). SEO (search engine optimization) activities are also a process, but they are carried out by people (not by search engines), with the aim of increasing the organic positioning of a site in search engine results, that is, with the aim of making your site appear at the top of Google results lists. See an example in the article linked here. are two very different processes. The first has the sole purpose of inserting a site or web page into the search engine database; the second, however, aims to bring a particular site to the top positions of Google's organic results. In conclusion So, if we wanted to increase visits to our websites, indexing is only the first step, butis not enough, in fact we need targeted Web and.
To seriously increase them, it is not enough just to be included in the Google index, but you must appear in the top positions of the results for all those who search for our products or services in search engines every day: in this case we are talking about positioning, not indexing . We therefore hope that we have answered your main questions regarding indexing and positioning. If something is not clear or if you have any other questions, feel free to write in the comments. Happy search marketing to everyone from NetStrategy!Are you psychologically ready to start your project? Find out in this guide! Based on our experience of , in this article Agent Email List we answer your question "how do you manage an e-commerce?", showing you step by step what situations you will have to face on a daily basis. An E-Commerce site is a sort of living creature and, as such, experiences a life cycle that goes through different phases. Once you have assessed which ones and made the decision to launch into the business, the site must first be designed: this is one of the most important phases, because an e-commerce that does not have a solid underlying plan risks being a failure.
The next phase is the implementation: starting from your or other platform, the portal will be populated with static pages, categories, all products and any other element foreseen in the previously planned project. This is perhaps the step that requires the greatest collaboration between different skills: technical-IT, graphics and web design, SEO copywriting. When the site is ready, is made public on the web and starts to become productive, the so-called deployment begins: it is a running-in phase during which it is checked that there are no errors and that everything is working. The first users begin to navigate between the pages and search engines to index them, but the portal is not yet at full capacity. It will be in the subsequent management and maintenance phase, the one we thought we would delve into in this article. In fact, we often talk about why to open an e-commerce site or how to create it, but too rarely are the operations to be carried out on a daily basis to administer it efficiently and effectively explained.
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