Here’s one such winning strategy:

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Then the landing page for the "50 Ideas" ad could offer some kind of offer, like the Sears ad does, and it would be more popular here. This way, we can use upper funnel ads for lead generation, where KPIs include content impressions, lead form fills, and micro-conversions.


You've shown your customers that you care about them and will stick with them.
You help your colleagues gain more exposure for their hard work.
You’ve earned yourself cost-effective new leads and conversions.
Boss action.

Want more ideas? Wil Reynolds has some honduras whatsapp data great advice on how SEOs can use PPC to achieve their goals.

3. Make it easy to become a loyal customer
Increasing customer lifetime value is one of the most valuable things a brand can do. There are two clever ways to do this.

Smart remarketing
You liked our product so much that you bought it once - would you like to buy again? Over time, show your customers more and more of what they like and they will be more willing to choose your brand as long as you represent it well to them.