Of course, this does not mean that this value system is not good, but I have found that few companies that use this approach to create values can fall behind. Because they don’t take their values seriously and are distracted every day. When they lose their head, they tend to shout slogans. Once they shout slogans, the slogans become ineffective. Slogans are not something you shout, but are engraved in your heart. Some companies don't have this slogan, but they do it, and you can feel it. When researching a company, I often like to go offline and see everyone in the company, the expressions on their faces, whether their employees are particularly frustrated and uncomfortable when they stay in this company, or are they at odds with each other? Smooth, this is very important. This actually reflects whether they have a brand. Maybe it has not been summarized into language, maybe it has not been turned into a brand slogan. It is not important, but it does have this thing. Does he have the top level? Framework capabilities Of course, the reason why a CEO can become a CEO must have some top-level framework capabilities. However, the framework capabilities of accounting and financial model design are completely different. The latter requires a rational framework design ability, but branding requires a thoughtful, perceptual, right-brained framework thinking and design ability. In many CEOs I meet, this ability is lacking. Sometimes we find that when the CEO is having a conversation with his brand director, he can't get through the conversation. The brand director wants to talk about something emotional and convincing to the boss, but the CEO always seems very anxious and only listens to rational and quantifiable explanations.
In the end, the brand director had no choice but to say: "Boss, I got you back 10,000 customers for the 10,000 yuan in marketing expenses you gave me last month." If your CEO doesn't talk to you about those little things When you go shopping for snacks, you may have to reflect on whether they don’t have them, or they won’t talk to you about them? If not, then quickly find someone else. If he doesn't talk to you, it means you have a problem too. In his judgment
India Car Owner Phone Number List standard, he feels that you don't understand, and he feels that you are not qualified to talk to him about this matter, then you really need to send him to me to talk to me, and let's see if he is " "Know that I don't know", or "I don't know that I don't know", or "I don't know that I know"? This article was originally published by Li Qianshuo Brand on Everyone is a Product Manager. Reprinting without permission is prohibited. The title picture comes from Unsplash and is based on the CC agreement. The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services. How to understand "the medium is the message"? Follow Wang Bubai - Comment, browse and collect.
Release your eyes in minutes, put on your headphones and listen~! : The difference between B-end products and C-end products is that the users of B-end products are corporate customers, while the users of C-end products are individual consumers. Therefore, B-side product managers and. . How to interpret the phrase "the medium is the message"? Perhaps in order to understand this sentence more deeply, in addition to the literal meaning, we also need to understand the impact and changes of the media itself on people, as well as the fact that the media as intermediaries is constantly evolving. Let’s take a look at the analysis of this article. The author also provides a further application interpretation of “media is information” from the perspective of marketing and operations, which may inspire you. The medium is the message, as McLuhan, the master of communication, said. The key words are "medium" and "message." The usual understanding of the medium as information is literally: the medium determines the form of the information and also determines the content of the information.
發表於 2024-2-20 14:55:47