Own your decision, explain your choices

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He takes it upon himself, questions himself but forces himself to move forward. It then enters the remobilization phase. And there, the CEO makes a decision that goes against what he previously asked Marketing. Whats more frustrating? At best, the Marketing team returns to a phase of questioning or even denial. At worst, she resigns or abandons the project. The majority of resignations in a Marketing department come from the fact that the management does not suit the person concerned. Clearly, she does not understand the vision of Management. marketing management quote Marketing and commercial digitalization is a longterm business project.


It is therefore essential that you stay the course and deal with your doubts without Albania WhatsApp Number unloading them on your teams. You have made the decision to digitalize your Marketing, thats good. This is essential.  regularly and stay the course at all costs. Its up to you to play my Captain! In conclusion If your Marketing department is not proactive, it is not necessarily its fault. Naturally, some people lack the skills to innovate and take initiative. Its also sometimes a question of character. But very often, an adjustment in your management style is enough to change things. Innovating means agreeing to question everything and stepping out of your comfort zone.





Faced with this, doubts and questions can often destroy the motivation of your teams if you do not take them into account. To successfully manage your Marketing department, you must be comfortable with ambivalence. Tolerance towards failure is therefore essential but we must not tolerate incompetence. You have to be firm but reassuring. You have to agree to let go while maintaining a minimum of control. Marketing has changed, thats a fact. Changes in the expectations and behaviors of the modern buyer mean that Marketing is in fact no longer just a Marketing subject.