Relevance of content and keywords

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Google ranks pages based on their trustworthiness, authority, innovation, and usefulness to the user's query.

Content relevance and the use of optimized keywords are critical factors. The search engine uses complex algorithms to determine which pages are the most relevant and deserve to be well positioned, and the use of keywords will indicate that your website deserves to be in this process.

Therefore, matching the user’s intention is essential. Gather valuable information that answers your target audience’s questions. The more relevant the content on your page, the more Italy Phone Number List likely your site will be well visited and appear in the top positions.

Make appropriate use of keywords, which involve the inclusion of relevant terms related to the content of the blog page, titles, headers, paragraphs and “alt” attributes of images, for example – but without excess so as not to be classified as spam .

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Backlink quality and authority

The quality of backlinks is a significant factor in page ranking on Google. Backlinks are links from other websites that lead to your website, which Google understands as a sign of relevance.

The search engine evaluates the authority of the originating domain – whether it is considered trustworthy and respected.

Naturally, the backlink with high authority is more important. Google also evaluates the relevance of the content, the sources and the “clickable” keyword or anchor text.

However, be careful and do not invest in buying backlinks, as they can harm your website. It is also important to be careful with broken and poor quality links.