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A particular we are interested in understanding how many members of the sales force have a concrete objective of developing new business. The question is practical: we have realized that the commercial force of many companies is not focused on creating new opportunities , while directing most of its efforts to managing existing customers, trying to increase their value over time. This creates a bottleneck that is difficult to manage.
Sales people don't have time to work on new leads, they contact them late, they don't show real commitment to the project and they fail to create real opportunities. Winning solution: outsourcing. Clue Difficulty switching from MQL to SQL To Job Function Email List simplify, the funnel takes the form of a set of activities aimed at transforming a certain number of leads into commercial opportunities that will be best managed by the company's salespeople.
The funnel serves precisely this: to ensure that the commercial force, which by definition is not infinite, can concentrate on that subset of contacts that show a real interest in the solution, a concrete need to be satisfied and an adequate spending capacity . One of the fundamental steps of the funnel is the transition from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL), which is also a key element of the synergy (not always present.
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