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Once you arrive here, you are ready to take things further with content creation. SEO-friendly Content Creation The next step in your strategy is to create high-quality, unique, and valuable content. If you’re within budget, you can consider looking for third-party companies that offer content creation services so that your energy is focused on more important tasks. Your content should answer your audience’s questions and solve their problems.
But how can you do that unless you know your audience? Understand Your Audience Start with an audience persona. An audience persona is a semi-fictional representation of your target audience. Start by: Identifying real estate agent email list your target audience & researching their demographics This includes: Gender Age range Occupation/Industry Stage of life Location Cultural Influences Analyze their psychographics Psychographics deal with the emotional and human side of your customers like: Fears: These are the things that worry your potential customer. Pain Points: What frictions are they facing? Goal: These are the things they want to achieve.
These deal with anything that takes them closer to their goals. Once you have all this in place, humanize it by giving it a name and picture. At this point, you are clear about the customer’s needs. Define Content Type What type of content would be suitable for your audience? It depends on the platform they use and the search intent. If your audience hangs out on YouTube, focus on video content. If they are young and like bite-sized videos, TikTok is suitable. If they seek information and prefer text content, turn your attention to your blog. To learn more about how you can use SEO for your blog, check out this article. Note that your audience can use many channels at the same time. In that case, your content creation must assume a multi-channel approach. Plan Content Creation Content planning is critical because you don’t want to be bogged down.
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發表於 2024-2-18 16:23:53