Efforts. If you feel you have created

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A winning piece of noteworthy content, look for influencers who are likely to share that sentiment. There are lots of platforms out there to help find the right influencers that share content similar to yours and have a good-sized audience following content like yours. Tip: Here's an influencer marketing brief template to help you approach an influencer and give them an idea of what you're looking to achieve.  Use Visual Content Images are essential in your content marketing across all channels as they attract attention and have been proven to increase views,


shares, and engagement. According to HubSpot's State of Marketing  report, content that delivers the greatest ROI is videos at  and images at  . This means that half of marketers surveyed are using video in their content while  use imagery. Media formats Exit Mobile Number List with highest RO?I - HubSpot Media formats with highest RO?I - HubSpot Social media posts with an image or video have more chance of being shared and favorited. So get creative with your visual content and look for images that might amuse, inspire, or excite viewers. Just think about how brands like GoPro and Patagonia leverage images of their product in action in nature to see how impactful a visual can be. Top Killer-Content Tips Creating unique content that thrills and entertains is hard





enough, but don’t forget about your business goals. Here are some general tips that will keep you creating cutting-edge content, without losing focus: Stay the course: Make sure everything you write is first and foremost focused on your business goals, and then give it some personality. Humor goes a long way to keeping things interesting while remaining relevant. Personality makes your business human and relatable. Become a teacher: If your content is entertaining but not educational, it really will miss the mark. Make sure that what you say .