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rates.google-ads-conversion-rate-benchmark-dataInstead, test an affinity audience with an ad group that has clear room for improvement. If the keywords in that ad group tend to garner a lot of impressions but fail to drive high conversion rates, they could very well benefit from the help of an affinity audience.The same logic applies to seasonal event segments for in-market audiences.

I wouldn’t immediately experiment with seasonal segmentation with Egypt Phone Number List your top-performing in-market audience. Again, I’d look for an audience that could clearly use a boost and see how the seasonal segmentation works there. The insights will be valuable, but the stakes won’t be high!Conor BondMEET THE AUTHORConor BondConor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.

According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness.B2B marketing priority graphThat’s not to say content marketing isn’t a valuable tactic—it is. But it’s certainly not the only one at B2B marketers’ disposal.Here, we’re looking 10 B2B lead generation strategies.