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Google-vs-amazon-digital-marketing-marketVia Statista.Enter: Amazon. As of 2018, it’s the most popular place to search for a product online—a title formerly held by Google. Although millions of consumers are beginning new product searches on Google every day—indeed, this alone is reason to run Shopping ads—Amazon now reigns as the go-to ecommerce marketplace. Accordingly, advertisers are shifting more and more dollars to Amazon, thus driving the company’s ad sales through the roof. In Q1 of 2019, their advertising revenue spiked to nearly $3 billion—a far cry from Google’s quarterly mark of $30 billion, but potentially significant of an industry sea change nonetheless.
As is the case with all good rivalries, one party’s zig is met Belarus Mobile Number List with the other party’s zag. Google isn’t going to sit idly by while Amazon takes bigger and bigger chunks of its ad revenue. That would be the tech equivalent of Drake failing to clap back after Pusha T exposed his—oh, right.So, how does Google respond? By improving Google Shopping and delivering more value to their ecommerce advertisers.
That’s exactly what they’ve done with these changes unveiled at Google Marketing Live. Let’s take a look at each one in turn.Change .1: A bigger, better Google Shopping experienceAmazon’s comprehensiveness makes it appealing. No matter what you’re using the platform to look for, you’ll probably find a wealth of information about it. This is crucial, of course, because a lot goes into online shopping. As much as we’d like it to be the case, consumers don’t simply head to Google, do a quick search, and pick one of the options presented to them. Along the path from inspiration to purchase, they like to answer quite a few questions:Brands.
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發表於 2024-2-27 18:50:38