The price issue of To B products

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It is difficult to choose to pay for the exclusive version of DingTalk Office. Willing to pay under various factors Of course, there will also be some users who are willing to pay for the exclusive version of DingTalk Office due to the comprehensive impact of multiple factors, including functional requirements, usage habits, corporate reimbursement, creation of new functional highlights and longterm value, etc. Consumption points are often influenced by personal circumstances. If the user needs to use some specific paid functions to improve team collaboration efficiency (such as project management, task allocation, realtime communication, etc.), if the user is already using DingTalk to communicate and collaborate, and has a high dependence on


Microsoft Office products level, then the function is the user’s Austria WhatsApp Number consumption point. If the exclusive version of DingTalk Office has innovative functions or highlights needed for office work, it can bring competitive advantages or substantial convenience to users if you pay for the exclusive version of DingTalk Office, you can gain longterm value and returns. These longterm The benefits can offset the cost of purchasing the software, so the expected benefits are the user's consumption point. Of course, if the user's company is willing to bear the cost and the user does not need to pay for it, then the company's preferential treatment is the consumption point that the user is most happy to see. The road to payment for To B products still faces many challenges. Price is often one of the important factors that affects user choice in addition to product conditions. The price of DingTalk Office Premium Edition is yuan, which has become the first





threshold to dissuade most users from using it. The promotion and development of paid To B products faces far more challenges than just price. The price is difficult to determine The first thing I want to talk about is the price issue.  has always attracted much attention from users. Compared with To C products, the pricing of To B products is more complicated and requires more factors to be considered. To B products need to meet the specific needs of different enterprises or organizations, and can be customized or provide configurable options, which increases the complexity of pricing. Source iiMedia Consulting Compared with the To C market, the To B market is more competitive. When companies or organizations choose To B products, they will conduct multifaceted comparisons and evaluations.