Before the third internationalization

afruza856

And yes, we are talking about digital, but digital also has laws that we must follow. This is how Rock Content acquired the American firm Scribble Live in 2019 and our triumphant entry into the United States market in 2020. Although we had already built dynamics to work among Latin Americans, we were now going to face not only a change in making business decisions, but also a corporate cultural change, a development of our Cultural Intelligence . A delicious term and recommended for those who begin internationalization to gain global relevance - and a change in the way we were doing Marketing. Today we are more than 20 nationalities working for our 3 main markets: Brazil, Mexico and the United States; I understand that we communicate with many more countries.

Before the third internationalization, our blogs in Portuguese Loan Phone Number List and Spanish were bringing results in terms of traffic, Google positioning, conversion and sales opportunities. However, we knew that the American market awaited us with more challenges, even because our topics of expertise were no longer as new in the territory as they were at the time in Latin America. Our bets were on making ourselves perceived, generating an audience and strengthening new strategic themes that already exceeded the limits of mere SEO or Content Marketing, to delve into the education of Interactive Marketing. When building the new blog, we already knew that first of all, we had to face a detailed search for localized terminologies.



Just as in Portuguese and Spanish there are linguistic variations by region, the same thing happens in English, adding the difficulty that in English we can also find spelling varieties, according to the geographical territory. An example: Which is correct , color or color ? Answer: It depends on the market we are communicating with. Venturing into the production of content in English has made us think not only about grammatical compositions, but also about social and even historical structures of countries. Here again is Google giving us internationalization lessons to allow our rapid growth in the United States.